The brand name Mountain view use the extreme sports for connects Gen Y because Gen Y is age around 15-30 years and this Gen always doing the extreme sports and doing the funny thing that they want. So, company will see it easy to sale the product for the Gen Y and company will know what the customer want because Gen Y is about teenager and they want to buy anything that they interest.
Extreme sports have a racing, bicycle, motorcycle and so on and that is a popular sports for the Gen Y then the mountain view and other brand will thinking and find the way to sale their products. So, Gen Y if they interest something they will buy the product of that company such as the material, clothes, and so on.
Gen Y is interest a thing that they never to go such as the extreme sports and then the company will make a new products to connect the Gen Y. Moreover, the company also find the new technology for the customer to invite the customer to come to buy the products.
The mountain view company and the other company will think to the Gen Y before making the products and they will study about the daily life of Gen Y. So, it can connect to Gen Y and understand what the customer want also.
Finally, everything that the company doing or making will thinking about the customer first and the important thing is the customer target and the age of the customer. Whatever, company will study and know the behavior of customer before doing the products such as the mountain view is use extreme sports for connect the Gen Y.
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