Thursday, January 31, 2013

Case 7 : Marketer Head to China




      In China, they have a lot of products for export and import so that why China is a big country for made the products. China have many factory for doing the products because many products wanna send the material to China to making their products.

      Moreover, China making many products but the popular or success products is NIKE because nike is know the target of China they PR the products by using the popular activity in China such as the basketball player and so on.

      Nike have a relationship with National Basketball Association (NBS) that can make the profits for sale the products because of people always use the products same with their Favorited players. Moreover, the strategy will increase too.

      In the other hand, in the Olympic the runner of China use the Nike's shoe to wear and their got the gold coins in the world that also make Nike to popular in China. Moreover, China is get more industry in country because of China have more employee and more than the quantity to do the products.



      Finally, China have a lot of products because their have to PR at television and many way to public of the products that can earning more profits and the opportunities of their products also. However, many country use this target for making the high profits and incomes.

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